Revenue Practice
Petra Revenue Foundation™ — methodology, math, and cadence in 45 days.
"I built revenue at Talend, Qlik, TIBCO, and Information Builders. The pattern was the same every time. Methodology drifts. Forecast math breaks. Cadence fails. Petra installs all three."— Tara Myshrall
Methodology stack
Four methodologies. Sequenced by week.
MEDDIC / MEDDPICC
Qualification + deal forensics
Deployed: Weeks 2, 4, 6
Command of the Message (Force Management)
Value framing + message discipline
Deployed: Weeks 3, 5
ValueSelling Framework
Discovery + business case construction
Deployed: Weeks 2, 4
Sandler / SPIN / Miller Heiman
Behavioral instincts at the rep level
Deployed: Weeks 4, 6
T1 — Trusted Teams
- • Coaching cadence
- • Manager-rep trust
- • Truth-telling on pipeline
T2 — Trusted Technology
- • CRM data quality
- • Forecast model integrity
- • Pipeline stage discipline
T3 — Trusted Trajectory
- • Forecast variance
- • Methodology adherence
- • Executive review rhythm
Week by week
45 days. Sequenced.
Week 1–2
T3 · T1Forecast math audit, methodology adherence read, manager-rep cadence diagnostic.
Methodology in play: MEDDIC/MEDDPICC + ValueSelling
Trust metrics moved: Forecast variance · Methodology drift · Cadence health
Artifacts shipped: Audit memo · Cadence map · Adherence scorecard
Week 3–4
T3Methodology stack install. Re-train managers on qualification and value framing.
Methodology in play: Command of the Message + MEDDIC
Trust metrics moved: Pipeline quality · Win rate on qualified deals
Artifacts shipped: Methodology playbook · Manager toolkit · Deal review template
Week 5
T3 · T2Forecast model rebuild. CRM hygiene. Pipeline stage definitions tied to methodology.
Methodology in play: MEDDPICC + ValueSelling
Trust metrics moved: Forecast confidence · CRM data quality
Artifacts shipped: Forecast model · CRM stage definitions · Weekly forecast cadence
Week 6
T1 · T3Manager-rep cadence reinforcement. Executive review rhythm installed. 90-day reinforcement plan.
Methodology in play: Sandler/SPIN behavioral overlay
Trust metrics moved: Coaching cadence · Executive confidence
Artifacts shipped: 90-day reinforcement plan · Quarterly board memo template
Investment + timeline
Duration: 45 days
Investment: Pricing in consultation call.