Privacy Policy

Petra Limited is a Toronto, Canada-based consulting practice. For the purposes of this policy, Petra Limited is the accountable organization. Questions about this policy or requests related to your personal information can be sent to hello@petraltd.com.

• Contact form submissions: your name, work email, company, role, area of interest, message, and the timestamp of your submission.
• Diagnostic assessments: your name, work email, company, role, and the answers and score you generated on the Data Readiness or Revenue Readiness assessment.
• Consent record: where you check the box confirming you'd like to be contacted, we record that consent alongside your submission.

We do not collect payment information, government identifiers, or sensitive categories of personal information through this website.

• To respond to your inquiry and, where you've requested it, follow up about our services.
• To return your diagnostic result and any calibrated recommendation tied to your score.
• To keep an internal record that a request was received and how it was handled.

We will not use your information for a materially different purpose without asking you first, and we do not sell personal information.

We rely on your express consent — the checkbox on the contact form and the act of submitting a diagnostic — to contact you about your inquiry. That consent covers commercial electronic messages directly related to what you asked about. Every email we send in that thread includes an unsubscribe path; replying "unsubscribe" or emailing hello@petraltd.com will remove you from any further contact.

Submissions from this website are delivered by email to hello@petraltd.com and held in that mailbox and our internal records. We do not share your personal information with third parties for their own marketing. We may share it with service providers strictly to operate our business (for example, our email provider) and only to the extent needed for that service. If a legal obligation requires disclosure, we will comply with the narrowest request that satisfies the law.

We retain contact form and diagnostic submissions for up to 24 months after your last interaction with us so we can follow up meaningfully, and then we delete or anonymize them. If you ask us to delete your information sooner, we will do so within 30 days, except where we are required to keep a limited record for legal or accounting reasons.

Under PIPEDA you can:

• Ask what personal information we hold about you.
• Ask us to correct information that is inaccurate or incomplete.
• Withdraw consent and ask us to delete your information (subject to legal exceptions).
• Complain to the Office of the Privacy Commissioner of Canada if you believe we've mishandled your information.

To exercise any of these rights, email hello@petraltd.com with the subject line "Privacy request." We aim to respond within 10 business days.

This site uses only the cookies required to serve pages and remember your session. We do not run third-party advertising trackers. If we add analytics in the future, we will update this policy before doing so.

We'll post updates to this page and change the "Last updated" date above. Material changes that affect how we contact existing subscribers will be communicated directly.

Petra Limited (Lead Elevated)
Toronto, Canada
hello@petraltd.com